Digital/Webshop Marketing Specialist, CPG - Markham, ON

Greater Toronto Area, ON | Direct Hire

Job ID: 53229 Industry: Sales/Marketing/PR

Digital/Webshop Marketing Specialist, CPG – Markham, ON

Salary: Up to $85K Annual Base + Bonus + Benefits

Our client, a well-established health product and natural medicine supplier, is seeking to expand their client base within consumer markets. They are looking for a Digital/Webshop Marketing Specialist to own and direct their soon to be launched web shop e-commerce platform. If you are an enthusiastic, entrepreneurial individual with previous experience in E-Commerce, Digital Marketing, including SEO/SEM/AdWords and Online Re-marketing then this role may be a match for you! Relatable consumer packaged goods experience and an interest in alternative naturopathic or homeopathic medicine is preferred.



  • Reporting to the CEO of Canadian operations, you will be managing the newly established e-commerce platform for direct to consumer sales
  • Directing all content development for the web shop and future online retail channels
  • Assisting development of quarterly KPIs, metrics, objectives and targets within web shop sales
  • Supporting the creation, execution and full implementation of marketing programs and activities with an emphasis on conversion
  • Analyzing and defining key market trends, strategic positioning, and target demographics to create a dedicated consumer base
  • Monitoring web shop performance, for overall design and feedback as they relate to all customer transactions
  • Working with analytics team to incorporate data and customer lists (CRM) into targeted communication activities (web-based, e-mail, SMS and social media)
  • Manage additional digital marketing initiatives, like SEO, SEM, Google AdWords, Affiliate Marketing and Social Media presence
  • Participating in trade shows, conferences, seminars and other events relating to Naturopathy, Homeopathy and Alternative Medicines


  • Minimum 2 years’ experience in Digital Marketing, E-Commerce and/or Web Shop Management
  • University Undergraduate Degree, preferably in Business or Marketing
  • Proven track record of developing and implementing successful digital marketing campaigns
  • Expert in Google Adwords, online and Webshop operations
  • Extensive knowledge base in SEO, SEM, E-Commerce Analytics, and using Consumer Market Sales Data
  • Ability to see and use qualitative and quantitative measurements
  • Successful experience working with international markets and cultural diversity
  • Results and performance oriented nature
  • Exceptional communication (written and oral) and analytical skills


  • Base salary range of $75,000 – 85,000
  • Corporate bonus, tied to company revenue targets
  • In-office environment with an agile and tight knit team
  • Strong work-life balance with little overnight travel
  • Full benefits after 3 months
  • Three weeks’ vacation
  • Stable company and market leader with strong corporate culture

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